Do you find yourself struggling to find new business? Are sales or marketing a “foreign language” to you? Is it either “feast or famine” for your product or service?
In my book, Structured for Success, I lay out a three-part approach for thinking about your business that “chunks down” all your tasks and groups them so you can conquer overwhelm. Think about your business in these main areas: “Sell it”, “Do it”, and “Care for it.
Find help here. . .
Having a full pipeline of business is critical to cash flow and keeping your business healthy. Selling and marketing take special skills and knowledge to be effective. If these are not your strong point, the “Sell it” area is a good place to consider finding help.
Start with a plan!
Make your first stop to talk to someone who can help you decide what types of marketing activities will help get people into your sales funnel. An experienced professional can help you determine what language, social media sites and enticing offers you can provide to have people become curious about your business.
Once you determine your approach, find people to help you get the work accomplished. You may find help in unexpected places like customers, colleagues and your social network. Mention what you’re looking for to trusted referral sources.
I worked with a client on a limited budget who was able to leverage his customers to help with marketing activities on commission and trade of services. One knew a lot about Yelp. She was enthusiastic about setting his business up to get glowing reviews! It was a win for both of them.
The bottom line:
Growing a successful business is about having a plan. Part of that plan is getting clear about tasks that are not the best use of your time or in your skill set.
The “Sell it” area is a way to delegate activities to help your business get noticed and see obvious and immediate results. Getting some help to get the message out may be the best thing you’ve done to help your stress and overwhelm!
Get started now
- Find someone to help you create a marketing strategy for your business
- Decide and prioritize approaches and activities you want to incorporate
- Ask clients and colleagues for referrals for good people to help
To your success!
Karen Logan & Team Renaissance
PS: Click here get my best-selling book on how to set up your business to eliminate overwhelm.